As the Creative Director for Referendum Design Inc. from 2018 to 2020 my role was to develop & maintain a sustainable brand identity for the company.
The first project was to develop a sustainable brand identity for this new design agency. The agency offers multiple creative services to startup businesses.
" DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE.
DESIGN IS HOW IT WORKS."
-- Steve Jobs
Once the core values had been determined, it was necessary to introduce a visual identity system to help communicate the brands values. By strategically applying multiple visual guidelines such as colours, fonts and imagery the brand was able to portray who they where to the target customers.
As the appointed Creative Director I was also responsible for building the appropriate communication channels to reach clientele, this included a company website & multiple social media pages on various platforms.
Above is a snapshot of the company website which I designed and managed. The website served as a portfolio to showcase some of the key projects but more importantly as a channel of communication between the company and its potential leads.
To the right are mobile versions of the company website, it was important that the website was clear and easy to use on all platforms to create a positive user experience.
